Troy Huerta has been beta testing the new electronic short sale system for Bank of America for the past few months.  He is liking what he is seeing working with BofA.  Troy feels that putting the short sales process on line will continue to shorten the process.

DS News recently had an article regarding this effort.

“This is the first time that short sales have been handled through an electronic platform,” said Equator CEO Chris Saitta. “With our new system, everyone works together in real time, dramatically improving communication and approval timelines for our client, its borrowers, vendors, and real estate agents.”

“Short sales can be a daunting, complicated, frustrating task for everyone involved,” Saitta said. “This fresh approach using our sophisticated platform makes it fast and efficient for all parties involved.”

Troy sees the software platform as helpful, but the content placed in the forms is still key and you need an expert to managing this effort to succeed.

Click here for the article

We want to thank Jim Kortovich from Smart Money for supplying us the reprint of the August 2009 article

Click below for the PDF:
Troy Huerta and Lender Help in Smart Money a WSJ Magazine

With it clear that Short Sales will be a significant part of the real estate business for at least the next 5 years, we are partnering with other real estate companies to help facilitate faster closure of Short Sales.  The San Diego and South Riverside Coldwell Banker Group is the latest large partnership Real Estate Insight has developed.

San Diego Business Journal did a nice article on my arrangement, but got a few of the details wrong.  Real Estate Insight has not merged with Coldwell Banker.  I am running their Short Sales Division, but as a consultant.

But as they say any publicity is good publicity.  Here is a link to the article

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